Website analytics is more than counting visitors and page views. The real value comes from understanding what those numbers are telling you and using them to improve your website.
In this session, we will look at how WordPress site owners can use data to understand where visitors come from, which content performs best, how users interact with a website, and where improvements may be needed.
Attendees will learn how to turn simple analytics into practical decisions about content, design, performance, user experience, and conversions.